19 Social Media / Networking Sites For The Boomer Generation

posted by Christopher on October 30, 2007

{{chris}} During some recent research into the boomer market we came across a list of really interesting social media sites specifically for the boomer age group.

Believe it or not the boomer age group is moving on line fast! More importantly, as a demographic they have a significant amount of disposable income. So if you’re looking to target this demographic we highly recommend you look into the following social networking sites:

  1. eons
  2. BOOMj
  3. reZOOM
  4. Boomer Towne
  5. Boomer Girl
  6. eldr
  7. Redwood Age
  8. BoomSpeak!
  9. eGenerations
  10. Boomer Time
  11. Growing Bolder
  12. Boomer Living
  13. TeeBeeDee
  14. Life Two
  15. My Boomer Place
  16. My Primetime
  17. Second Prime Time
  18. Maple and Leek (UK)
  19. GrownUps (NZ)

Here is a stat which may catch your attention. Adults 50 and older own 65% of the aggregate net worth of all US households. If you’re not thinking about marketing to this demographic, perhaps you should consider it!

Special thanks to the thesavvyboomer for adding these to the list:

  1. http://www2.saga.co.uk/sagazone/
  2. http://www.wanobe.com/
  3. http://www.kiwiboomers.com/

For some additional industry insight, checkout the savvy boomer at: http://www.thesavvyboomer.com/the_savvy_boomer/social_networking/index.html

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Comments (13 Comments)

  1. thesavvyboomer
    October 31, 2007

    What do you mean believe it or not? After all our generation invented the internet and the PC.

    Here are a couple more UK sites:
    http://www2.saga.co.uk/sagazone/
    http://www.wanobe.com/
    and another New Zealand site.
    http://www.kiwiboomers.com/

    You will also be interested to know that lots of boomers are on
    http://multiply.com/ and
    http://www.mayasmom.com/

    If you’re interested, our site has done a lot of coverage on some of these sites, how boomers view them and most importantly, how they are doing.
    http://www.thesavvyboomer.com/the_savvy_boomer/social_networking/index.html

  2. GeegeR
    October 31, 2007

    Has anyone advertised on these sites yet? Any personal results/stories? What kinds of ads do they use? Lots of questions- I didn’t know these were out there

  3. ckata
    November 1, 2007

    We have not yet. However, we have a few clients who may benefit from it, so we’ll be taking a closer look at them this month!

  4. ckata
    November 1, 2007

    Thanks for the kick in the pants “thesavvyboomer” – sometimes we need to be reminded of our roots :)

    I’d be happy to add you’re additions to the list!

  5. redspace
    November 4, 2007

    nice list there. definitely social networking is a must for internet marketing success. we need to get familiar with it and how to make full use of its potential. so many ways actually to find our targeted market. so let’s find one and just take action.

  6. ckata
    November 4, 2007

    I agree – the single most important thing you can do is get started!

  7. Bob
    December 18, 2007

    Being a boomer, I can relate. Thanks for the list.

  8. ckata
    December 18, 2007

    You’re welcome – I am glad its coming in handy!

  9. Garooch
    March 29, 2008

    Irony Plus offers an “interesting and ironic look at the world for those 50+”. From jokes and one liners, to caption contests and word games, Irony Plus is a place to have fun and enjoy the lighter side of life.

    On occasion the forum drifts into more serious topics like a grandparent’s rights and retirement plans, but even there the focus is mainly on fun. Many members make use of the forum for games and contests and this month, people can take part in a springtime scavenger hunt or compete to see who has pulled the most outrageous April Fool’s Day prank.

    To help the 50+ crowd get started on the network, there is a Newbie Guide and some basic tips on how to format text using HTML tags. It’s a great way to get new members up to speed and get them to take advantage of all the flexibility they have to customize their page.

    So if you’re over 50 — or just preparing for that day — have some fun on Irony Plus!

  10. reviewlutions
    April 2, 2008

    very nice list, but I think I miss something, what was boomer means? don’t get it actually

  11. IBS Pro!
    April 12, 2008

    yup, its really useful, I used more thann half of it..

  12. sns
    July 9, 2009

    I hate that kind of sites it’s useless

  13. RAUL
    February 2, 2010

    Primera red social en español para mayores donde compartir ocio, cultura, viajes y amigos.

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