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Glen Reeves - Premium Pay Per Click Specialist
My career in search started during the days of the dotcom boom. My initial experience was project managing the construction of a new search engine for Canadian Tourism. Since then I have been involved in Search Engine Optimization, Pay-per-click, Website project management and usability. I have a background in programming, networks and databases. Over the years I have had the privilege on working on quite a few notable accounts.
What does Glen do at Spark?
Search Engine Marketing: I examine and improve profitability for existing campaigns in all PPC engines. For new clients I strategize, roll-out, measure and optimize complex search solutions to achieve a good return for a diverse range of objectives and budgets. I am also called on to give presentations and to train corporations in SEM.
I enjoy helping companies to improve their internet marketing performance through usability and sales funnel improvements. We often utilize web analytics to troubleshoot problems and improve profits. I have helped develop new opportunities by adding value through technology and insight.
Usability and Conversion: I realized a long time ago that driving lots of qualified traffic to a site is not a guarantee of success. Often times the design of the website is the biggest influence on obtaining objectives. Too often I have seen well qualified traffic leave a site because of poor presentation. Since then I have studied usability, landing page and conversion improvement and taken courses. I have conducted numerous tests to measure the improvement brought about by changes to the layouts and may put out a book on the critical but poorly understood science.
Email Glen: glen@sparkinternetmarketing.com
Random Bits
- I get up before 6 am and hit the gym most days
- I can't draw art if my life depended on it
- I grew up in Scarborough, Ontario but moved away in favour of a more rural location
- I study Baguazhang which is an internal (soft) Chinese martial art.
- I love spicy foods and sushi.
- I have a twisted fascination with tornadoes and extreme weather
- I usually go down to West Virginia to explore caves once a year.
- A few of my favourite films include: 2001, Groundhog Day, Rocky Horror Picture Show.
- Favourite TV shows include Nova, Trailer Park Boys, Huff
Achievements:
Marketing Experiments-Professional Certification Programs
Fundamentals of On-line testing Certification
Search Engine Marketing (PPC) Certification
Landing Page Optimization Certification
Google Adwords Company & Individual
One of the first in Canada for both
Participating in Google Web Optimizer Beta
Yahoo Search Ambassador (upgraded to Panama)
One of the first in North America outside of Yahoo
Human Factors International - Usability Certification
The Science and Art of Effective Web and Application Design
