19 Social Media / Networking Sites For The Boomer Generation
During some recent research into the boomer market we came across a list of really interesting social media sites specifically for the boomer age group.
Believe it or not the boomer age group is moving on line fast! More importantly, as a demographic they have a significant amount of disposable income. So if you’re looking to target this demographic we highly recommend you look into the following social networking sites:
- eons
- BOOMj
- reZOOM
- Boomer Towne
- Boomer Girl
- eldr
- Redwood Age
- BoomSpeak!
- eGenerations
- Boomer Time
- Growing Bolder
- Boomer Living
- TeeBeeDee
- Life Two
- My Boomer Place
- My Primetime
- Second Prime Time
- Maple and Leek (UK)
- GrownUps (NZ)
Here is a stat which may catch your attention. Adults 50 and older own 65% of the aggregate net worth of all US households. If you’re not thinking about marketing to this demographic, perhaps you should consider it!
Special thanks to the thesavvyboomer for adding these to the list:
For some additional industry insight, checkout the savvy boomer at: http://www.thesavvyboomer.com/the_savvy_boomer/social_networking/index.html
October 31st, 2007 at 9:43 am
What do you mean believe it or not? After all our generation invented the internet and the PC.
Here are a couple more UK sites:
http://www2.saga.co.uk/sagazone/
http://www.wanobe.com/
and another New Zealand site.
http://www.kiwiboomers.com/
You will also be interested to know that lots of boomers are on
http://multiply.com/ and
http://www.mayasmom.com/
If you’re interested, our site has done a lot of coverage on some of these sites, how boomers view them and most importantly, how they are doing.
http://www.thesavvyboomer.com/the_savvy_boomer/social_networking/index.html
October 31st, 2007 at 2:04 pm
Has anyone advertised on these sites yet? Any personal results/stories? What kinds of ads do they use? Lots of questions- I didn’t know these were out there
November 1st, 2007 at 5:04 am
We have not yet. However, we have a few clients who may benefit from it, so we’ll be taking a closer look at them this month!
November 1st, 2007 at 6:48 pm
Thanks for the kick in the pants “thesavvyboomer” - sometimes we need to be reminded of our roots :)
I’d be happy to add you’re additions to the list!
November 4th, 2007 at 3:06 am
nice list there. definitely social networking is a must for internet marketing success. we need to get familiar with it and how to make full use of its potential. so many ways actually to find our targeted market. so let’s find one and just take action.
November 4th, 2007 at 6:07 am
I agree - the single most important thing you can do is get started!
December 18th, 2007 at 6:30 am
Being a boomer, I can relate. Thanks for the list.
December 18th, 2007 at 7:53 am
You’re welcome - I am glad its coming in handy!
March 29th, 2008 at 2:49 pm
Irony Plus offers an “interesting and ironic look at the world for those 50+”. From jokes and one liners, to caption contests and word games, Irony Plus is a place to have fun and enjoy the lighter side of life.
On occasion the forum drifts into more serious topics like a grandparent’s rights and retirement plans, but even there the focus is mainly on fun. Many members make use of the forum for games and contests and this month, people can take part in a springtime scavenger hunt or compete to see who has pulled the most outrageous April Fool’s Day prank.
To help the 50+ crowd get started on the network, there is a Newbie Guide and some basic tips on how to format text using HTML tags. It’s a great way to get new members up to speed and get them to take advantage of all the flexibility they have to customize their page.
So if you’re over 50 — or just preparing for that day — have some fun on Irony Plus!
April 2nd, 2008 at 9:42 pm
very nice list, but I think I miss something, what was boomer means? don’t get it actually
April 12th, 2008 at 6:01 am
yup, its really useful, I used more thann half of it..
July 9th, 2009 at 10:28 am
I hate that kind of sites it’s useless
February 2nd, 2010 at 8:06 am
Primera red social en español para mayores donde compartir ocio, cultura, viajes y amigos.