Don’t Waste Your Email Signatures!
Don’t waste your email signatures! Create a value proposition and design a call to action for your email signatures.
I had this idea a long, long time ago while at a previous company and could never convince them to do it. So, now that I own my own company I’ve done it. I’ve also done some research and concluded that this works. The bottom line is, you never know who will be looking at your email - it just could be someone looking for your services, or someone who knows of someone else looking for your services.
So, if you have a special offer (if not, create one) and then have your designer (or ours) create a nice graphical cal to action for it and include it in your email signature. Use this as the signature template for all of your staff. Before you know it you’ll be exposing your special offer to all of the people your staff emails on a daily basis. Guess what. It cost you next to nothing and I guarantee at some point you’ll get a lead from it.
Don’t overlook the simplest opportunities to brand your company and spread your value proposition. You never know where that next lead will come from!
January 31st, 2008 at 7:17 pm
This is a great idea. Something that I need to think about a bit and implement myself. Thanks!
January 31st, 2008 at 9:18 pm
I especially like the idea of creating a special offer just for email readers.
This makes the responses easy to track, and could be a way to introduce your existing clients to products or services that you offer which they may not be aware of.
Nice one!
January 31st, 2008 at 9:25 pm
Thanks! It’s a relatively simple thing and it’s been working for us. I am still puzzled over why my previous company was sol reluctant to do it!
February 4th, 2008 at 2:49 pm
Hi…this is a wonderful idea, I’m surprised I never thought of it before…maybe I will try it out!