PPC Review - Low Keyword Competition Does Not Equal Cheap Clicks
I was reading through some Google AdWords quality score guidelines and posts on the AdWords blog and thought I would dispel a rather common misconception in PPC marketing.
Part of a good PPC managers job is to continually look for “long tail” terms - or key phrases that generate cheaper clicks, but high conversion rates. Often, these terms don’t have a lot of advertiser competition and thus, one would conclude that the average cost per click is also very low. Unfortunately, in Google’s AdWords system, it isn’t that simple and the average CPC is not only determined by how many advertisers are on the page.
From the Google AdWords support site:
Remember that competition is only one of the variables that determines your actual CPC. The price you pay for a click is also determined by your relative keyword Quality Score for that query. If your keyword has a low Quality Score relative to the other ads on that page, you may find that your actual CPC is close to your maximum CPC, even though there is low competition for that keyword. Keep in mind, though, that you’ll never be charged more than your maximum CPC for a click, no matter how low your Quality Score.
For some excellent tips on quality score management and a really great comprehensive guide, read through this excellent compliation of PPC quality score info.
Also, take the time to watch Google’s excellent video explaining their auction model and how the various factors affect ad position.
August 29th, 2009 at 8:21 am
The best thing about it is no matter what your budget , you can display your ads on Google and advertising network are really good………
August 30th, 2009 at 4:08 am
Conduct Keyword Research
“Keyword research is the beginning and end game for a well optimized site,” Anthony Howard wrote in the forum discussion. Brainstorm ideas and create a list of action-oriented keywords appealing to your target audience. Offer the most relevant content for your buyer persona.
Use Keyword Discovery Resources
The more tools for keyword suggestions you use, the richer your set of ideas will be. HubSpot’s Keyword Grader is our favorite, but you could also try Wordtracker and KeywordDiscovery. You can use SemRush to explore your competitors’ strategy and monitor a word’s average volume of searches
Pick the Low-Hanging Fruit
One way to do this is to target the people who are already searching for you. There is somebody out there who is looking up your brand online or is actively interested in your industry- or location-specific niche.
auto club
August 30th, 2009 at 12:56 pm
thats good post
September 4th, 2009 at 1:13 am
I have read the best campaign starts out with the short popular terms to get the quality score and then expand with longer terms.
September 5th, 2009 at 7:50 pm
That I know for sure. I love them.
September 5th, 2009 at 11:16 pm
Thanks My Friend..
September 8th, 2009 at 2:39 am
Yes.. But how to make it Keyword rich? Richness of the content and keyword is the big issue that we face.
Angeline @ marcus evans scam
September 8th, 2009 at 11:20 am
Thanks as always. It makes sense that less competitive keywords would be cheaper, but G can completely control the market right now….in that way it would be good for Bing to give them some real competition….although I’m not hopeful on that front.
September 10th, 2009 at 7:50 am
thats good post. Thank you
September 11th, 2009 at 8:40 am
It is an excellent and very informative post.I was aware that if the keyword is less competative then the valur per click will definitely going to be less.Thanks for sharing this.
September 11th, 2009 at 10:48 pm
I recently came across your blog and have been reading along. I thought I would leave my first comment. I don’t know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.
Margaret
http://businesseshome.net
September 13th, 2009 at 12:34 am
I haven’t seen the video before! A great addition.. this helps to figure out how Google is actually doing things.. although I’m pretty sure they’ll never let us know the real formula!
September 14th, 2009 at 2:23 am
Tehank you. Perfect
September 24th, 2009 at 12:19 pm
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October 5th, 2009 at 9:09 am
Adwords is not that easy as most of the people think. Bidding game become difficult when big companies enter which can afford even dollars for few clicks. But anyways the article was quite informative, specially for newbies.
October 14th, 2009 at 3:27 am
That’s interesting, thanx
October 14th, 2009 at 7:23 pm
Great post! thanks for sharing.
October 16th, 2009 at 9:51 am
I can tell you after having spent well over 500k over the past 5 years on ppc. It is a lot like a crap shoot unless you stay on top of your campaigns.
There are other more cost effective ways to drive traffic to your site, although I will tell you when it comes to PPC IMHO Google is the king!
October 19th, 2009 at 5:27 pm
PPC works, it takes a lot of effort, time and money to find out the most profitable niches but it is worth it in the end.
November 17th, 2009 at 12:04 am
If people are paying over 100k a year in PPCs then I wonder how much they are actually making in profit.
November 19th, 2009 at 8:18 am
PPC is one of the in demand online job now….
When you are working on a pay per click basis its like earning money online is as easy as 1,2,3.
December 1st, 2009 at 9:47 pm
love ppc, love Google, and the people who help me understand it. thanks
February 3rd, 2010 at 2:06 am
A very good idea. Will try to take you like to learn more. Thanks for sharing good things to come.
February 21st, 2010 at 2:33 pm
thanks you admin
February 24th, 2010 at 3:47 am
It is an interesting ppc post. Thanks for sharing nice things about it. Keep it up!
February 24th, 2010 at 6:02 am
Great review and video. I just started my PPC campaign for my new website. I will surely deliver your points there so that i can benefit and earn more revenue. Thanks for sharing
March 5th, 2010 at 2:17 pm
Hmmm I have read the best campaign starts out with the short popular terms to get the quality score and then expand with longer terms.