Internet Marketing Toronto - Ignite!

Selling Links Can Land You In Trouble

Google confirms Newsday.com received penalty for selling links!

Advertising, or selling links? It’s fine a fine line but when crossed can have some serious repercussions. Google position is that they don’t like it when you sell links only for PageRank. Instead sell banners and text ads that draw traffic to your site - if they pass a little PageRank, that’s OK!

So what happened to Newsday? Well, Google caught them selling links and penalized them for it. Perhaps overtime they’ll recover as most sites which receive a penalty do.

If you’re going to sell links from your site then you have to do it through back room. Don’t announce it on your site, don’t send the requests via email. Telephones are the only way to go in this regard.

Our opinion? Don’t buy or sell links for PageRank. Most business rely too heavily on Google for the traffic and it simply is not worth the risk.

Tags: buying links, paid links, search engine optimization, selling links, SEO

Cohn’s Corner: Episode Five

Hello IMTI! readers. My name is Tony Cohn and I am an internet marketing consultant here at Spark. Each Friday, I will post a new installment of “Cohn’s Corner,” which is a weekly video blog on internet marketing. Today’s episode is a discussion on forum participation. Enjoy!

Tags: forums, message boards, SEO, spark internet marketing

Cohn’s Corner: Episode Four

Hello IMTI! readers. My name is Tony Cohn and I am an internet marketing consultant here at Spark. Each Friday, I will post a new installment of “Cohn’s Corner,” which is a weekly video blog on internet marketing. Today’s episode is a discussion on Skype. Enjoy!

Tags: cohn's corner, SEO, skype

Cohn’s Corner: Episode #3

Hello IMTI! readers. My name is Tony Cohn and I am an internet marketing consultant here at Spark. Each Friday, I will post a new installment of “Cohn’s Corner,” which is a weekly video blog on internet marketing. Today’s episode is a discussion on getting the most out of LinkedIn. Enjoy!

Tags: Internet Marketing, linkedin, SEO

Cohn’s Corner: Episode 2

Hello IMTI! readers. My name is Tony Cohn and I am an internet marketing consultant here at Spark. Each Friday, I will post a new installment of “Cohn’s Corner,” which is a weekly video blog on internet marketing. Today’s episode is a discussion on professional tag lines. Enjoy!

Tags: cohn's corner, internet, SEO