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More and more frequently we find ourselves speaking with clients about the value of podcasting as a means to generate traffic for your site, and act as a new source of leads. Many people we speak with are not very familiar with what podcasting is let alone how to do it. So, we pulled together a little bit of information to get people started on the road to discovering what podcasting is and how to do it.

First, everyone should be hosting their audio files with LibSyn. Through LibSyn you pay for storage and not bandwidth – which is the most expensive component of podcasting.

Here are some resources which you can read through to gain a better understanding of what podcasting is, and how you can do it.

• http://www.how-to-podcast-tutorial.com/00-podcast-tutorial-four-ps.htm
• http://www.voxmedia.org/wiki/How_to_Podcast
• http://en.wikipedia.org/wiki/PODcasting
• http://radio.about.com/od/podcastin1/a/aa030805a.htm

If you find this information useful and want to get started podcasting, please give us a call and one of our Internet Marketing Consultants will be happy to speak with you and get you started!

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