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Will the new Google SERPS layout affect click through rates?

May 8th, 2010 by

Now that  Google has rolled out it’s new layout for the SERPS showing the left hand side column I am wondering if it’s going to affect click through rates on lower listings. The extra left column makes the organic listings …

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PPC Review – Low Keyword Competition Does Not Equal Cheap Clicks

August 27th, 2009 by

{{adam}} I was reading through some Google AdWords quality score guidelines and posts on the AdWords blog and thought I would dispel a rather common misconception in PPC marketing.

Part of a good PPC managers job is to continually …

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Google Strengthens It’s Video Offerings With the Purchase of On2

August 6th, 2009 by

{{chris}} Google has announced it’s acquisition of On2 Technologies – a leading developer of video compression technology.

Google is always on the march to improve it’s position in all areas of content. Video is one of those areas that continues …

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Coming Soon to an OS near you – Google Chrome

July 8th, 2009 by

{{adam}}It finally happened – Google decided to cross over and start playing in Microsoft’s back yard, well perhaps that isn’t an accurate analogy – Google will be playing in Microsoft’s living room, with its toys and eating its chips (better …

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Rich Snippets From Google- We’re Investigating Their Usefulness!

May 14th, 2009 by

{{chris}} Google has announced the introduction of Rich Snippets. A new way of detecting microformats on a web page, such as review data and displaying that in the “snippet” portion of a listing in the search results page.

We here …

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Google Webmaster Tools Interface Update!

May 13th, 2009 by

{{chris}} Google has anounced an updated user interface for Google Webmaster Tools.

Webmaster tools is an extremely valuable resource every webmaster should be familiar with. It provides a host of features which help you ensure Google is interacting with …

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Sergey Brins “2008 Founders’ Letter”

May 11th, 2009 by

{{chris}} Sergey Brin wrote and published Googles 2008 Founders Letter on May 7th.  I had a chance to read it and I encourage you to do the same. Sergey reflects on the past decade and how Google has evolved over …

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Larry Page’s University of Michigan Commencement Address

May 3rd, 2009 by

{{chris}} I took a moment to read Larry’s commencement speech primarily because I am interested in what he has to say, but also because I find these kinds of speeches to be very inspiring.

Larry’s speech is no exception. It …

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Google Site Links Explained & One-Line Site Links Launched!

April 20th, 2009 by

{{Chris}} I recently had a great chat with a client about site links in the Google Search Engine Results Pages.  Turns out Google has a nice little post explaining what they are, and how they are obtained. In addtion they …

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Will It Lens? Google Staff Have Some Fun!

April 14th, 2009 by

{{chris}} In case you were worried that Google staff spend too much time doing actual work a post has come out to allay your fears.

Some Googlers pooled their cash to buy a Fresnel lens (AKA Giant Magnifying Glass) and …

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