{{adam}} I was reading through some Google AdWords quality score guidelines and posts on the AdWords blog and thought I would dispel a rather common misconception in PPC marketing.
Part of a good PPC managers job is to continually …
Read the rest of this entry{{adam}} I’ve been running PPC ads with Google Adwords for quite some time now. I’m not perfect and I’ve made mistakes numerous times but quite often, they are either caught by me or by Google’s system – or worse yet …
Read the rest of this entry{{chris}} A Microsoft survey of 400 SMB’s reveals that they continue to struggle with search marketing (PPC) – what it is and how to do it.
As this industry matures it is by far the most effective marketing over traditional …
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As many of you probably know, facebook did a complete site re-design – much to the dislike of some of its users. Regardless of your opinion on the change, this did allow Facebook to post their ads on …
Read the rest of this entry{{adam}} I’m going to take a step away from our usual PPC, SEO fodder and share with you, gentle reader, something that is close to my heart.
A few years ago I was given the opportunity to visit Northern Uganda, …
Read the rest of this entry{{adam}}I logged into one of my clients accounts today with the purpose of generating conversion code for a thank you page. Much to my suprise, I noticed a third option under the “Customized Tracking Indicator”
Before, it was mandatory to …
Read the rest of this entry{{chris}} Like Yahoo! Google is now testing the display of Ads at the bottom of the search engine results pages.
According to some marketers they’ve seen in the wild – tests by Google of Ads displayed at the bottom of …
Read the rest of this entry{{adam}}I was popping by Google’s Inside Adwords Blog today and read a post about a new tool called “Insights for Search.” I tested it out and was impressed at what I saw so here is a review and some notes …
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I got all excited when I read some blog posts showing new search volume numbers that had been released in Google’s Keyword tool. I hurried to my bookmark bar, opened up Adwords, clicked on the Google Keyword tool and…. …
Read the rest of this entry{{adam}} I had an interesting experience yesterday working with a potential ppc management client to evaluate why his bids went from $0.60 to a $12.00 minimum. I have seen this many times before and thought I would share my process …
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