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Matt Cutts at SMX Advanced speaks about Caffeine – the new Google Index which has launched!

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hCards like their vCard counterparts are a wonderful way to share your contact information with the world. From a local search engine optimization perspective they have a small role to play in instructing the search engines where in the world …

Now that  Google has rolled out it’s new layout for the SERPS showing the left hand side column I am wondering if it’s going to affect click through rates on lower listings. The extra left column makes the organic listings …

{{chris}} Google announced the Canonical Link Element tag and Ask! is supporting it too.

To help webmasters deal with duplicate content within their own site Google has developed a canonical link element. The new element allows webmasters to tell Google …

{{chris}} While reading my feeds this morning I came across a simple but concise blog post at SearchLight Digital on the subject of cloacking and how to do it. For those of you don’t know what cloaking is, it’s the …

{{chris}} If you’re a non profit looking to improve your marketing than you need to review The Non-Profit’s Guide to SEM.

As a Non-Profit or Charity organization marketing is a crucial component of your organization. You’re also faced with …

{{chris}} Google recently updated it’s webmaster guidelines to suggest that webmasters  no longer re write their dynamic URLs to appear static.

This is a significant shift in SEO strategies going forward as compared to the past. The key question on …

{{adam}}I was popping by Google’s Inside Adwords Blog today and read a post about a new tool called “Insights for Search.” I tested it out and was impressed at what I saw so here is a review and some notes …

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I got all excited when I read some blog posts showing new search volume numbers that had been released in Google’s Keyword tool. I hurried to my bookmark bar, opened up Adwords, clicked on the Google Keyword tool and…. …

{{chris}} Google confirms Newsday.com received penalty for selling links!

Advertising, or selling links? It’s fine a fine line but when crossed can have some serious repercussions. Google position is that they don’t like it when you sell links only …