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MS’s Kumo?

March 12th, 2009 by

{chris} Microsoft is experimenting internally with a new search interface called Kumo. What’s going on here?

One of the most obvious issues Microsoft struggles with is branding their products. Search falls squarely into that category of issues. While “Live.com” is …

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The Pitfalls Of Cloaking

December 12th, 2008 by

{{chris}} While reading my feeds this morning I came across a simple but concise blog post at SearchLight Digital on the subject of cloacking and how to do it. For those of you don’t know what cloaking is, it’s the …

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Don’t Waste Your Search Engine Marketing Efforts – Apply These 17 Conversion Principles And Generate Leads and Sales

February 4th, 2008 by

{{chris}} Over the years we’ve had a chance to systematically test and prove many different conversion principles. Today we’re sharing them all with you so that you can benefit from all of this research!

Search engine optimization is a means …

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Two Common Blog Mistakes Which Will Hurt Your Subscriber Rates

December 29th, 2007 by

{{chris}} There are two common blogging mistakes I’ve seen recently which will really hurt your subscriber stats. Avoid these and I am convinced you’ll see an increase in subscribers.

The two mistakes to avoid:

  1. Not having a site search, or
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An Overview of Eye Tracking and Single- & Multi-Variant Testing

September 15th, 2007 by

Christopher KataYou’ve probably heard a lot about eye tracking and single / multi-variant testing, but you may not really know what they mean. WebProNews recently wrote up a small but informative overview of these two topics. If you’re interested we recommend …

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The Perception of Security Increases e-Commerce Conversions

August 22nd, 2007 by

Christopher KataWhen evaluating prospective clients sites we always look for Versign Seals of Security, and HackerSafe logos on e-commerce sites. Why? Because it’s a well known fact that these along with some other simple items will increase your e-commerce sales as …

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Leverage H1 and H2 For Search Engine Optimization and Usability

August 21st, 2007 by

Christopher KataMany of you may be wondering what an H1 and H2 tag are. They are short forms for Heading 1 and Heading 2. In fact, there are multiple sublevels as well, for example h3, h4, etc. However, for most pages …

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Creating Strong Calls To Action Improves Length of Stay and Conversions

August 17th, 2007 by

Christopher KataIt’s a well known fact that internet users are impatient and will not take the time to “figure out” your website. Most of us have an objective to achieve when we’re researching businesses or products online and more often than …

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