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posted by Clive on September 20, 2008
{{adam}}If your in the PPC game, you know the limitations that a 25 character headline and 35 character description lines can present. Fortunately, there are a number of short forms that can be used and get your message across. Not only that, but often these short forms can separate your ad from the competition and get the click. Try them out, test them out and see if you can raise your CTR and conversion rates with them!
1. When talking about money in the thousands, use “K” – $30K, $40K etc.
2. Instead of “with” try “w/’
3. Try “&” as opposed to “and”
4. Years = yrs
5. Rather than “more than” try “+”
6. Use acronyms like “B2B” as opposed to “business to business”
7. Not that this is a shortform, but try using “-” or “.” in your ad text to help differentiate the ad from the competition.
Sometimes you can get away with more, it all depends on what the ad review team catches. Therefore, try adding new ad text on weekends or in the evening (after PST) when your chances might be better to get away with ad text that may not normally be approved.
Good luck!
ernest
September 23, 2008
Hi
Thought I would introduce this website to you since it’s relevant
FOEO is an online link portal that is dedicated to everything related to making money online. This includes affiliate marketing, SEO enchancements, webmastering tips, business ideas, analysis of various niches and even online speculative and finanacial investments such as forex and domaining.
http://foeo.com
keywatchland
September 28, 2008
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Julian Knight
November 12, 2008
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Kevin
March 2, 2009
Great Blog, but can’t seem to figure out how to subscribe to your RSS feed, can you help? Thanks.
agreen
March 3, 2009
@kevin – click on the “rss” logo in the top right corner of the blog and you can subscribe using your favourite blog reader (google reader etc.)