Do You Have an Online Marketing Strategy?
October 10th, 2008 by hbond{{kyle}} “Do you have an Online Marketing Strategy? I ask this question every time I talk to potential customers or current customers who are asking about our new products. Many times the answers I receive are centered around an attempt to appear there was some thought put towards this subject, but after a couple more questions, it is quite evident they clearly do not have one and eventually admit what I already know. They do not have one and haven’t thought about it. It is one thing to throw around buzz words like SEO, PPC and Social Media, but with no plan on how these great tools can be utilized companies will continue to foolishly exhaust resources on aimless campaigns.
Creating a strategy with set goals that are in-line with current demographics and target markets is very important to establishing credibility online. As we all know the importance of bringing your business online is paramount as you establish a new customer base, or expand on a current one. The advantage of online marketing vs. traditional methods, is that online can be fixed very quickly and as a result, the campaign can go in a different direction quickly and very economically. However, without a plan in place from the beginning to accommodate the potential change in direction, and by the time you react, you may have lost that segment of the market that is primed for it.
Next week, I will talk about putting together an effective strategy. For now ask yourself what is your online marketing strategy, and if you don’t have one, when will you take your note pad out and start jotting some ideas down. I think you will be surprised once you start thinking about a strategy how important it will be. Good Luck!â€
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Strategy is key. If you don’t know where you’re going, not ONLY how will you know when you get there, but how will you even know in which direction you should set off?
That is really one of the toughest things to sort out because there are so many directions you can go. Some better than others but my big problem is measuring the result. I am somewhat impatient and sometimes marketing and seo can take a little time.
Setting goals often gets missed when people try to market online for the first time, so I think that is a great tip alot of people can learn from.
Too many sites I deal with think internet marketing strategy is being #1 on Google. There is so much more to it than that and I look forward to your posts on creating that strategy.
Internet marketing strategies are becoming more and more important over print and television ads. It has the capability to reach many more people and in a more targeted way. Most people don’t really understand internet marketing so of course they are confused. That’s why there are professionals that can help them get that part of the job done. Being #1 on Google is a feat, and being on that first page of search results can make a huge difference in the amount of business one conducts. If you’re on page three for all of your keywords, that’s not going to help very much. But there are other strategies for reaching your customer base. I look forward to hearing more about this.
Great post! Thanks for sharing! Forum marketing is a great way to make your online business stand out from the crowd. Forum users are generally net savvy and open to making online purchases. Many forum users are also respected experts and bloggers in the specific topics covered by the forum.
Forum marketing is a high ROI strategy because making a good impression in front of this savvy and influential audience can help your marketing message spread far and wide.
In Tanwan, Internet marketing only exsit in small company, and large-scale online marketing is not very mature， especially in SEM. Although i have three years experience in SEO, still couldn’t understand the sales marketing. In my opinion, the trend of SEO will become to be SEO 2.0, which include of CSS+DIV, Ajax, and programme language.
Do you approve my points.
Online marketing has grown dramatically over the years. If utilized correctly, online marketing can prove to be extremely beneficial to a company.
I think the world is changing and people using internet increases with a tremendous percentage …its a right time to think about the strategy which u are using …Thanks for making me to think abt that ..
I find myself in the position where I have to tell people to slow down. Clients I have worked with are coming from the position of just dumping money into online marketing PPC and SEO Consulting with little or now direction or plan.
I think that in less competitive markets the best plan is… don’t have any plan. Letting see to SE that your site is developing naturally and without a plan make them love your site…
Its good to have an internet marketing strategy. So far I am only beginner and using affiliate links, reviews, and powerful SEO to make the sales. I don’t know if this is enough or should I seek a new strategy??!
Its really good to have any marketing strategy. Considering internet marketing is the real key to succeeding online.
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These days, having a marketing strategy is the key, but it is also harder because everybody is doing it. With the old media going away, the digital industry is flooded with businesses. I think to have a strategy, you have to have a strategy for the strategy.
I have strategy, but thanks for your post. I see some useful info
My strategy works, sometimes. Other times, i’m in a mire, and muck.
I don’t have a strategy yet, but with your help I will start one
Too many site operators and bloggers I deal with think marketing strategy is being #1 on Google. That’s great and all, but does it put food on the table or just provide something to brag about?
I mainly pay attention to content part and believe in getting organic traffic. I use general directories, blogs, forums, article websites, social networks and classified sites to promote my stuff
Hey can I purchase Diamonds by online marketing? I never did this. Can anyone explain the procedure.