Facebooks New Ad Program & A New Ad Network Rumour From The Big Newspapers
November 7th, 2007 by hbond{{chris}} Facebook is launching some new advertising programs, and a group of major US Newspapers are rumoured to be collaborating on a closed Ad Network.
From WebProNews comes this story about Facebook’s new advertising programs. Here is a brief overview:
- Project Beacon
A user opt-in system to receive targeted ads from an advertiser to their “mini feed”. The mini-feed is separate from their news-feed.
Engaging with marketers page is spread virally through the system via the mini feeds when they say they are a fan of your brand. This is a very strong referral for a brand because it comes from peers!
- Social Ads
“Social Actions + Content = Social Ads.” . . . these ads will appear both in people’s feeds and as a personalized banner ad.
From WebProNews comes another story of 5 major US Newspapers collaborating on a closed Ad Network allowing them to keep the majority of the advertising dollars. For the full story go to Web Pro News.
I wonder if facebook new adword program really works?.I am not a member of facebook yet but I have read so much about it. I will try to used this and see if the adword programs will benefit us.
I’m surprised facebook has not done this already. That’s weired it’s a closed ad network though.
I think Facebook is being cautious about what they can get away with on their platform without scaring off users. Too much and they’ll bolt very quickly.
Hey, have you tried to start a facebook page? That`s free advertising. And if you find people that become a fan of your website it`s free traffic and advertising that doesn`t even bother people.
Not yet, but we have a few clients we’d like to try it on!