Google Completes Acquisition of DoubleClick

posted by Christopher on March 11, 2008

{{chris}} Google has completed the acquisition of DoubleClick!

It’s official. It’s finally done. Google now owns DoubleClick! With that let’s just hope they don’t suddenly turn evil and use all of our personal data they now have from DoubleClick against us!

If you have an opinion on this please chime in. I’d love to hear it. Personall, I think it’s a bad idea for advertisers. What do you think?

I’m actually adding a bit more to this post as this just occurred to me. Since Google now owns DoubleClick and DoubleClick is tracking all user behaviour through PayPal – does that not give Google Checkout an unfair advantage over PayPal? Perhaps PayPal will stop using DoubleClick now – but the historical data is now in Googles hands!

What do you think about that?

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Comments (12 Comments)

  1. InjuryProne
    March 11, 2008

    This kind of stuff makes me see red!
    I’m spluttering so much that all I can get out is that I detest any kind of monopoly!!

  2. JACL
    March 11, 2008

    Ckata,

    The red high light is hard to read. I had to get real close to the screen to read, “Google now owns DoubleClick.”

    Yes, for $3.1 billion dollars, Google has filled a void that it was missing — a powerful advertising business for banners, videos, and other display ads. This broadens Google’s advertising reach.

    DoubleClick has connection with every major online publisher and more than half of the online ad agencies including, Time Warner’s Sports Illustrated, Friendster, Viacom’s (VIA.B) MTV Networks among its customers.

    What does that mean for Google users? More advertising in the form of Google videos.

  3. ckata
    March 12, 2008

    Thanks JACL! I had nofollowed the link and WordPress conveniently added the red styling for me – I’ve removed it.

    I think you’re right. We’re going to see an expansion in advertising types to the end user and a much greater inventory of display advertising for publishers! It’s a great new advertising world thats coming our way!

  4. diabetes
    March 12, 2008

    To me it looks like that the Google gonna own the whole World one day. They just keep developing.

  5. Elliott Russell
    March 12, 2008

    Google is smart. It is much more cost efficient to buy a company then to make your own.

  6. Webtacs
    March 12, 2008

    Google is looking to just expand, and build on their vast amount of products.

  7. Stu
    March 12, 2008

    Hi Chris,

    I’d be a little more concerned about the little known bonus they picked up as part of the doubleclick deal.

    Do you think it’s a conflict of interest for google to own an SEO company?

  8. ckata
    March 12, 2008

    LOL – Stu, you’re right! Not too many people know about that. I think it’s insane and actually figured they had split that off already – but I guess not.

  9. xpango
    March 13, 2008

    It so clear, google is slowly taking over the world wide web. They are getting 1 company of each kind and building this companies up.

  10. Lose weight diet
    March 13, 2008

    What does this mean for adsense users? My hunch is lower payouts.

  11. Rich | Finding Windows XP Registry Cleaners
    March 21, 2008

    Google buying Double click?

    Like your previous commenter said its a lot cheaper to buy an existing established company than to go and build one up yourself.
    With google’s powerful position it make you wonder where its going to end.

    Rich

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    February 19, 2010

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