New Keyword Research Tool – Facebook Lexicon
April 23rd, 2008 by hbond{{adam}}I happened to be on Facebook today (yes, during work hours…) and noticed something interesting in my news feed:
Do people talk more about skiing or beaches?
“Facebook Lexicon counts how many times words get mentioned on Walls all over Facebook. You can find out the answer, or run your own searches, using Lexicon.”
It appears that Facebook is releasing some very interesting data about what keywords are on people’s walls. Specifically it is measuring the amount of times the term “obama” is written vs. “clinton” as an example.
Why is this important? Quite simply put, advertisers on Facebook (and Google, Yahoo and MSN for that matter) now have access to keyword research data on one of the most popular sites on the internet.
Unfortunatly it dosen’t give raw numbers (taking a page from Google’s Keyword Suggestion tool I say) but it does show some good comparitive data.
As you may know, advertising on facebook includes the option to target users with specific keywords on their pages – this tool made that job a whole lot easier and I expect that we will see more Facebook advertising as a result of their willingness to share this sort of information.
Thanks Mark Z. I appreciate the data.
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Very nice find. I will definitely see what it can do although I am not a huge FaceBook fan, the “tool” looks useful.
Hi agreen,
Thanks for encountering to this new KWR tool. As my point of view, by this tool we can get data only of facebook users, not of google, yahoo, msn.
We only guess that this keyword is popular for facebook, then it may be popular for google, yahoo, msn etc.
Thanks for creating such a concise list of tools. It’s very useful thing,and For your keyword research try using PPC Web Spy – New keyword research technology that will help you know what keywords your competitors are using and how it generates money for them, you can use those keywords to drive traffic to your site and give your business the exposure it needs. It offers Free trials.
Enoyed your post and bookmarked you for future reading.. Thinking of adding some of your content to my website ZestforMarketing
A good way to get keyword suggestions is to use Google Adwords keyword tool. First, you need an Adwords account. Then start a new PPC campaign for your site and use the keyword tool to find not only keywords that people have searched on but also their monthly relative search volumes.