Overview of Services
Search Engine Optimization
Statistics show at least 80 percent of your potential customers look for you in Search Engine results. While not all Internet users purchase from online vendors, they definitely do their research online – and then make phone calls. It’s a fact that websites appearing on the first page of major search engines receive a higher amount of traffic than those appearing on the second, third, “nth,” pages. That’s why your site needs to be at the top of the list. With our Search Engine Optimization process we ensure that you get there – and stay there.
Pay Per Click Marketing
With Pay Per Click Marketing, your online visibility is free. You pay only when someone clicks on your advertisement – which takes them directly to your website. We place your ads on the results pages of Google, Yahoo!, and other major search engines – where every eye can see them. Your ads and campaigns ring loud and clear to your prospective buyers and desired clients. When customers are hungry for your product or service, high visibility of your ad is critical, and the major search engines are their first stop. They may only browse, but your ad is there if they are shopping. When they click on your ad, you’ve made an investment – and now they’re on your site.
Local Search
With Local Search options, you have the power to attract community members and out-of-towners alike. People travelling to your neck of the woods aren’t the only ones searching for special services, foods, and other experiences. You may be surprised how many locals are driving around, cell phone in hand, trying to “geo-target” an organic breakfast place. There’s a huge nexus of products and services for residents, vacationers, and business travellers – and you can attract them all. What ever your business, let Local Search expand your profit borders.
Social Media Marketing
Setting up an effective Social Media Marketing plan can be a daunting task without understanding what you want to accomplish, your purpose, how you can reach your goals – via social media – and without first measuring your current success (tracking and analytics). Spark’s Social Media Marketing plan and execution process lowers the slope of that “learning curve” and assists you in defining your specific Social Media Marketing needs. We break this process down into two core phases of “Plan Definition” and “Execution and Monitoring” and then go into detail on these with you.
Website Design & Development
On the web, professional presence means commercial success. The look, “feel,” and usability of your website is where it starts. “You never get a second chance at first impressions.” With every visitor’s first look at your website you want to gain their trust, immediately. Nothing does this more than a professional looking site. Organization and layout is where it begins. Every element on your home page must be relevant, interesting, and trust-building. If an element doesn’t engage your visitors in your sales process, lose it. Your site must engage your visitors with compelling value propositions, exciting content, and easy usability – or they’re walking. Orient them to the space, make them feel at home – this is the impact of a well constructed site.
Website Analytics
With our customized website and email tools, we ensure that you can track leads, monitor your site’s performance, and exclude “noise” from your data. You glean only the information you need about your site’s visitors. Your ongoing streamlined goals and specialized marketing campaigns give you a “crystal ball” view of your real time data projected as far out as you want to take it.
Call Tracking
“I know I waste half of my advertising dollars, I just don’t know which half!” J. Wannamaker, advertising pioneer in the 1800’s. Why guess when you don’t have to? Track, measure, and control with ease by putting cloud technology to work for you! Discover a secret weapon that could make all the difference by knowing which marketing dollars and employees are really delivering. You know better than anyone, that frittering away untold mountains of cash is never wise, and in our current economy – any economy – it can spell disaster. With our end-to-end Call Tracking solution, we are able to support your high-level marketing decisions with real-time intelligence and clarity.
Email Marketing
Whether it’s a quick postcard message or a newsletter to clients, email marketing can “chauffeur” potential customers to your website. Email marketing provides brief and easy business reminders to any number of business contacts. Spark customizes email marketing campaigns unique for your communication purposes for email lists of any length.
