Rich Snippets From Google- We’re Investigating Their Usefulness!

posted by Christopher on May 14, 2009

{{chris}} Google has announced the introduction of Rich Snippets. A new way of detecting microformats on a web page, such as review data and displaying that in the “snippet” portion of a listing in the search results page.

We here at Spark have been using basic microformats for various reasons including SEO for some time. This new feature is extremely interesting to us because of the value it could have on user experience and click through rates. Over the next several weeks we’re going to dig deep into this new service from Google to see how we can use it’s advantages for our customers!

To see the full explanation of the new functionality visit the Google Webmaster Central blog post “Introducing Rich Snippets“.

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Comments (4 Comments)

  1. Internet Writers Needed- Make $200 a Day
    May 16, 2009

    Google is just doing this to detect duplicate content. Their spamming robots have really advanced over the past couple of months. They also use things to find keyword spamming. I guess Google is trying to preserve the fairness of the rankings.

  2. All Car Pictures
    May 25, 2009

    We here at Spark have been using basic microformats for various reasons including SEO for some time.

  3. Oyun Haberleri
    May 28, 2009

    I’ve enjoyed your summer thanks

  4. Range Rover Grill
    June 1, 2009

    Maybe these snippets can minimize the evil practice of scrapping..

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