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Email Marketing
Whether it is a simple postcard message or a two-page informative newsletter to current clients, email marketing can be an effective way to drive traffic to your website. Email marketing is a great reminder campaign for your business. We can customize an email marketing campaign for your company and designate any number of emails to multiple lists of contacts.
Why Email Marketing?
- It's Inexpensive: unlike direct mail that involves print, there are no production costs involved; the time involved to produce a campaign is a fraction of the cost of print and direct mail. Email marketing is 20 times more cost effective than direct mail.
- It's Effective: You can be in control of the communication process with your clients. The feedback process is immediate as is the sales process. You can strike when the iron is hot. Email campaigns will help in driving relevant traffic to your website and will build loyalty.
- It's Immediate: Emails generate a quick response. Compare this with television, radio or even print. With clear calls to action and a targeted email list, results can be impressive. Campaign responses are often within 2 days.
- It's Targeted: You are able to segment your email list based on the profiles of your clients. You are able to make different offers to people based on their online behaviour. This way your email campaign speaks to the needs of your clients based on who they are and what they have been looking at.
- It's Easy to implement: It's definitely something that a non-technical person can operate. The email programmes that we implement for our clients offer web-based professional HTML templates with list segmentation and targeting capabilities, automatic tracking and reporting capabilities.
To deliver our rock solid email marketing services we rely on Constant Contact. If you would like us to create your account for us, please let us know and we'll get started. Otherwise feel free to click this link and signup yourself to benefit from this oustanding email marketing platform.
