Spark Internet Marketing

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Dave Scapillati

Dave Scapillati

I am a sales, marketing and finance executive having spent the past two decades helping world-class companies grow their sales and profits. I believe that internet marketing and effective search engine optimization can revolutionize the way you do business.

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Clive Lobo

Clive Lobo

After university in Northern Iowa I started my career at KPMG in the mid 90's as a CPA in auditing and then worked as a consultant for Trane Air conditioning...

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Spark Internet Marketing Corporation
51 Bulwer Street Unit 201
Toronto , Ontario , M5T 1A1 Canada
416 849-8971

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Spark: Providing premium search engine optimization, pay per click and internet marketing services which grow your business!

About Spark Internet Marketing
Let us handle the complex details for you.
    Save yourself time and increase your sales.

SEO: Search Engine Optimization

How do you get customers coming to your site and contacting you?

The objective of Search Engine Optimization is to increase web visitor count by ranking your website very high in the results of searches using the most appropriate key phrases used to find your products or services. You may not have the time, skills or inclination to optimize your website. Let us handle the details of the optimization process with ethical search engine principles to best present your web site to the major search engines; Google, Yahoo! and MSN.

Our long term goal is to get you/our client increased traffic, conversions, and sales. Eighty percent of your potential customers will look for you in the natural results on Search Engines. Users of the internet may not all purchase from online vendors but they definitely do their research online. It is a fact that those websites that appear on the first page of the top search engines will receive a higher amount of traffic than those that appear on the 2nd, 3rd, 4th, and other pages.

Below is a summary of work that is put into our campaigns:

  • Review of:
    • Anchor Text
    • Linking
    • Directory Submissions
    • Link Exchange
    • Descriptions
    • Analytics
    • Site Map
    • Frames
    • URL naming / renaming
    • 301 Redirects
  • Keyword Research and Selection Based on Relevance to your business and monthly search volume
  • Site architecture audit and on page changes to ensure site is in an optimal search engine friendly state
  • Technical site audit for SEO best practices or possible issues that could affect optimization efforts
  • Google Analytics Installation (if not already integrated)
  • Competitive analysis of your vertical and competitors
  • Audit of site copy and rewrites of copy to make content, page titles and descriptions both SEO and user-friendly to maximize click through rate and traffic acquisition
  • Creation of pages of unique copy for link building purposes
  • Structured link building campaigns to acquire permanent one way backlinks for your Web site
  • Watching news volume relevant to your business vertical to take advantage of press release opportunities for back links
  • Monitoring of you competitors and search engine changes to maximize SEO efforts
  • Monitoring of site analytics to spot trends in traffic and conversions and spot possible issues
  • Basic site changes like text and image updates that may be required

To evaluate the success of your Search Engine Optimization campaign, we recommend that you give this marketing strategy a 3-12 month time period for maximum results. We will work on a continual basis to ensure you not only get to the top but remain there.

With our fair billing, monthly contracts and track record, you have everything to gain. With the ability to monitor visitor traffic and visitor activity as a result of search marketing, you would be able to evaluate the ROI within weeks or getting started.

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Spark Internet Marketing