Small Businesses Struggle With Search Marketing

posted by Christopher on December 18, 2008

{{chris}} A Microsoft survey of 400 SMB’s reveals that they continue to struggle with search marketing (PPC) – what it is and how to do it.

As this industry matures it is by far the most effective marketing over traditional advertising. Traditional advertising serves a purpose but if you’re trying to get leads for your business there is no better way than search marketing.

Why are SMBs struggling with search marketing?

Perhaps part of it has to do with relative newness of the industry and a reluctance to try new things. It’s simply easier to continue doing the same thing than it is to wrap their heads around something new.

What should an SMB do?

Find a reputable search marketing agency to guide them through the process and show them how it can work for their company. A good search marketing agency is transparent with their services, fair with the rates and most of all willing to teach and educate their client about search marketing – even to the point the client can move the services in house. Why? Because the SMB will be successful and will always look to the agency for strategic direction and new opportunities!

To all the SMBs out their who read this post, or the Search Engine Land article I challenge you to take the next step and try search marketing. It has the potential to change your business especially during these troubled economic times!

Share and Enjoy:
  • del.icio.us
  • Facebook
  • FriendFeed
  • LinkedIn
  • StumbleUpon
  • Technorati
  • Twitter

Comments (5 Comments)

  1. Website
    March 12, 2009

    Is there a trial review?

  2. SEO Copywriting Services
    May 1, 2009

    Other ad media such as CPM etc also are failing to provide enough conversions in the “bad” recession days…. Not to mention- big businesses are also suffering.

  3. metafever
    June 24, 2009

    I have to say I’m really impressed with your posts and blog overall. I stumbled on your site accidentally but am now happy I did. I’ll be stopping in to read more often now. Thanks again !
    Thanks,
    Lou

  4. organic seo
    October 8, 2009

    search marketing is committed to take your online business results to the next level, in search engine optimization (SEO) Pay-per-click (PPC).

    this is very easiest way to be more popular in Search engines and increase your sales.

    Thanks to share useful views with us.. looking forward for more helpful information.

    Thanks
    customized seo

  5. Toronto condos for sale
    October 8, 2009

    It’s important to educate small business owners about the potential of search marketing.

    I find that there is a high level of distrust among many of them – many were burned during the dot com days and are now very cautious about how they spend their ad dollars online.

Post a Comment

Your email will be kept private and will not be published

Recent Posts

Categories

Archives