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The Perception of Security Increases e-Commerce Conversions

August 22nd, 2007 by

Christopher KataWhen evaluating prospective clients sites we always look for Versign Seals of Security, and HackerSafe logos on e-commerce sites. Why? Because it’s a well known fact that these along with some other simple items will increase your e-commerce sales as they reassure potential customers that the site is safe and will now steal their money.

At the recent Search Engine Strategies show in San Jose, one of the sessions discussed this very topic. If you are running an e-commerce site we highly recommend you read this WebPro News posting about this session. It may just help you bottom line!

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