What To Look For In A Search Engine Optimization Firm
July 15th, 2008 by hbond{{chris}} What you should look for when hiring a search engine optimization firm.
A while ago we wrote about hiring a search engine optimization (SEO) firm. Since then Google has updated their page titled “What’s an SEO? Does Google recommend working with companies that offer to make my site Google-friendly?“. If you’re looking to hire an SEO I highly recommend you read Googles page on the topic. The more informed you are about the services you’re trying to buy the more likely you are to find a reputable company who truly has your best interests in mind.
One thing in particular stands out in this Google guideline – “Be careful if a company is secretive or won’t clearly explain what they intend to do.” While there may be unknown “tricks” which may be producing organic ranking results which others have not yet caught on to – there really are no secrets in search engine optimization. Simply following best practices and standards for modern website development combined with a solid understanding of 1. Your keywords, 2. Linking and promoting and finally, 3. Conversion Principles, you will ranking for your terms and you will convert traffic.
Any SEO firm which is unwilling to fully explain their practices in language you can clearly understand is not someone you should seariously consider partnering with.
So before you make your decision, get informed about the search engine optimization and ask as many questions you can about the SEO firms you’re considering hiring – pick the one with the best answers and not necessarily the best price!
If you want to know more about SEO – feel free to contact me. I’ll tell you everything you want to know at no obligation. By informing consumers I’m improving our industry, and that’s good for everyone.
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Well said, there are too many websites dedicated to topics like “buy my e-book to learn the secrets of googe” or “The on google trick nobody knows”. In todays information society, if there is a secret, it won’t be one for long, so all you have to do is do your research on the web to learn what is needed.
I work with an SEO company and I can tell you that if they make a statement of a ridiculous short amount of time for you to see results then just walk away. It will be at very minimum a month before you start seeing any real results and even then they won’t be the results you ultimately want. Search engines just don’t work any faster.
SEO companies really can have a profound effect on your business so it isn’t one of those services you should choose on a whim of lets try this. You need to do your research because all though every SEO team has a lot of the same knowledge everyone of them will have a different approach and require different things from you.
In todays information society, if there is a secret, it won’t be one for long, so all you have to do is do your research on the web to learn what is needed.
Keyword analysis is the perhaps most important factor when you are looking for quality traffic and high volumes!!