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In it’s battle for more share of the search market Yahoo! has announced on Tuesday it’s acquisition of on line advertising network BlueLithium for $300 million. BlueLithium manages advertising space on over 1000 publisher sites which greatly broadens Yahoo!’s stable of advertising properties beyond it’s own sites increasing it’s ability to provide greater advertising inventory.

In the last 9 months or so Yahoo! has undergone some significant changes as it shuffles it’s management team in an effort to right the direction of the search company. In June Jerry Yang replaced Terry Semel as  chief executive officer of the company.

One thing is for certain – change is constant. Only through change can good things happen. So we’re quite pleased to see these recent activities including the shifts in management and the additional aqcuisitions.

We’re eager to see improvements in Yahoo!’s search platforms – this is a true sign of innovation which will help push Yahoo! towards more market share.

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